Joseph Bisat MarshallGet Lifted2015

This identity for media platform Get Lifted, which promotes up-and-coming music artists, utilises a bespoke typeface created for the project that was inspired by DIN 1451 EngSchrift by Linotype and DIN Next by Akira Kobayashi, Sandra Winter and Tom Grace, 2014. It is a highly condensed face that utilises the contemporary rounded edges of DIN Next and the more uniform shapes of the original DIN 1451. Get Lifted presents itself across four platforms: TV, Radio, Online and Live. The design therefore consists of 15 variations of the logo that include adaptations for different media.

The wider branding system is built on a series of patterned squares that can be used successfully in infinite configurations, each time creating different layers and new, ‘emerging’ shapes.

Get Lifted logo, 2015

Get Lifted logo variations, 2015

Get Lifted branding system, 2015

Get Lifted branding system, 2015

Page from Get Lifted Branding Guidelines, 180 x 255mm, 2015

Page from Get Lifted Branding Guidelines, 180 x 255mm, 2015